Q&A

“Hi Brittney & J,
I had my first IPS on Saturday. However the client, did not understand why she had to purchase all digital files inthe collection. She only needed xx high resolution digital files. I finally offered xx files for a cheaper price than all high res files, because I understood her doubts and did not really have an answer. What would you do in this type of situation?

I ended up selling her xx images for $xxx, but if I drop the price of my digital files, then the starting investments gets higher which might prevent potential client from booking a session.”

 

Oh the joys of running and operating a business! Let me first just say, Congrats on your first in person sales. That is such a huge step and takes guts.

There are a few things you could do depending on your business model.
1. You could offer two different packages of files in the collection. This way they can get xx files for $xxx price.
2. You could say it’s $xxx for up to xxx files. That way if they want to have them all, they can, if they don’t then that’s okay too.
3. Instead of dropping low on the number of files and your price point. You can always explain the value of the high resolution digital images. The price isn’t necessarily based on the delivery of the high resolution digital files, but the time of editing that takes place for those files. This way your images are priced what they’re priced whether they get 200 or 25.

What ever you decide, I would recommend keeping it the same across the board for all of your clients. If one client gets wind that you gave client “Y” a cheaper deal than client “X”, then they may think you’re discriminating against them and it can hurt you more in the long run.

 

Sincerely,

Brittney & J Kincannon