POKEMON GO MARKETING SECRETS: Discover How Pokémon Go Can Grow Your Business
Format: Print Length
Publisher: HOW TU PRESS; 1 edition (August 6, 2016)
Format: PDF / Kindle / ePub
Size: 8 MB
Downloadable formats: PDF
Pokémon Go has transformed reality in the last two weeks, filling city streets with absent-minded cartoon hunters, and leading to the rescue of several kittens and the discovery of at least one dead body.
But how can the runaway success of Pokémon Go — and augmented reality — help your business?
Augmented reality is just that: It takes the real, physical world that we all inhabit (at least, if you don’t believe in The Matrix) and augments it using technology.
Pokémon Go uses your smartphone’s camera and its GPS to track players and make adorable little creatures appear in the local coffee shop or a nearby park.
Pokémon Go is an opportunity for any business owner because, unlike traditional video games, Pokémon Go gets its players out into the community — and possibly into your store.
Lure customers in with a lure module.
Pokémon Go requires its players to go out and capture Pokémon like Pikachu, Squirtle, and Psyduck. If a Pokémon — especially a rare one — is spotted near your establishment, then PG players will follow.
How to make sure a rare Pokémon materializes in your business’s general vicinity? There’s an in-app purchase for that. A lure module will attract rare and sought-after Pokémon, and that Pokémon will attract customers. And it’ll only cost you 100 Pokécoins (aka 99 cents).
That’s half an hour of guaranteed foot traffic for less than a dollar. For 680 Pokécoins, you can get a bundle of 8 lure modules, and guaranteed foot traffic for the whole day. Here’s how to place one.
According to Bloomberg, one pizzeria in Queens saw a 30% increase in food and drink sales — and it cost them just $10 in lure modules. The Hillary Clinton campaign is using lure modules to drive voter registration.
With Pokémon Go, people come to your store without you even having to ask.
Pokémon Go is such a boon to small businesses because it’s a way to draw in customers without bombarding them with ads.
Buy the lure module, and they will come.